Original Mac Marketer: Apple Moving From Missionary to Mechanic Company – Cheddar



Original Mac Marketer: Apple Moving From Missionary to Mechanic Company

November 14, 2017

Steve Jobs changed the world when he introduced the original iPhone. 10 years later, the new iPhone X finds itself at the top of the list of the most coveted gadgets.

Andy Cunningham, author of “Get to Aha!” and a marketing expert behind the launch of the original Mac, was with us to discuss the evolution of Apple since the end of the Steve Jobs era.

Cunningham argues that the iPhone X is more than just the holiday season’s most-desired device. She explains that it reveals the evolving corporate DNA at Apple. She worked with Apple during the Steve Jobs era, and believes that the company has changed since Tim Cook took over.

Instead of focusing on changing the world, Apple has now shifted its efforts to accomplishing incremental improvements on products, Cunningham said.


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